First of all, let me start off by saying that I enjoy Mike Dillard’s style of writing. Most of his books that I’ve read are concise, straight-to-the-point, and quite informative in terms of concepts. “Building On a Budget” is yet another book by him, and while I’m inclined to recommend it to anyone who’s looking to improve their MLM lead generation efforts, I should point out to you several things you should consider if you’re interested in checking out this particular book of his.
If you were to read “Building On a Budget”, you might believe that he’s going to tell you great money-saving tips on how you can generate leads almost cost-free. I’m telling you right now to get rid of that mentality, because you’ll most likely be disappointed that it doesn’t exactly live up to its title.
Why do I say that? Well, the book is a great eye-opener on the various ways you can generate leads, but then when it comes to specific recommendations of, for example, resources you can use to do so, you might find yourself thinking, “Hold on a minute, these things cost money!”
That was my reaction when I read certain chapters of the book. I was expecting almost cost-free, no frills tips on how you can generate traffic and leads, because I’m looking to build leads on a budget (and because that’s what the title says anyway!). But if you’re going to point me in the direction of places where I have to fork out a couple of hundred bucks for subscriptions or additional information on how I can start generating traffic then wouldn’t you say the entire thing seems just a tad too misleading?
But hey, I’m not known for my pessimism, so I tried some of the resources he recommended in his book. Forked out a bit of money, only to find out later from some other sources that the techniques I was using were pretty much a thing of the past and wouldn’t work anymore.
See the problem here?
The book isn’t without its merits though. The concepts detailed within the book are generic, and can be applied to almost any online marketing endeavour that you might be involved in. It’s a great way to introduce network marketing to beginners, but if you have considerable experience in generating your own leads, this may be too simple for you.
I guess for $29.95 you can’t really expect the world, but I was disappointed that the book didn’t really live up to its title where some of the recommendations were concerned.